The Storefront theme displays the homepage H1 title by default, no matter if you use the “Default” or the “Homepage” page template.
Of course, you could do it via CSS, with a simple “display:none”. Even better, you could completely avoid loading the homepage title by using PHP (SEOs out there: better not to load an H1 than hiding it via CSS, right?).
So, how do they do it? Here’s the quick fix!

PHP Snippet 1: Remove Homepage Title @ Storefront (“Homepage” Page Template)
/**
* @snippet Hide Homepage Title - Storefront Homepage Page Template
* @how-to Get CustomizeWoo.com FREE
* @author Rodolfo Melogli
* @compatible WooCommerce 6
* @donate $9 https://businessbloomer.com/bloomer-armada/
*/
add_action( 'wp', 'bbloomer_storefront_remove_title_from_home_homepage_template' );
function bbloomer_storefront_remove_title_from_home_homepage_template() {
remove_action( 'storefront_homepage', 'storefront_homepage_header', 10 );
}
PHP Snippet 2: Remove Homepage Title @ Storefront (“Default” Page Template)
/**
* @snippet Hide Homepage Title - Storefront Default Page Template
* @how-to Get CustomizeWoo.com FREE
* @author Rodolfo Melogli
* @compatible WooCommerce 6
* @donate $9 https://businessbloomer.com/bloomer-armada/
*/
add_action( 'wp', 'bbloomer_storefront_remove_title_from_home_default_template' );
function bbloomer_storefront_remove_title_from_home_default_template() {
if ( is_front_page() ) remove_action( 'storefront_page', 'storefront_page_header', 10 );
}