Whether it’s the increase in digitalisation overtime or the COVID-19 pandemic, these recent changes in how the world once operated have made it difficult for businesses to communicate with their customers.
How your sales and customer service teams reach out to your customers and how your customers reach out to them for queries and complaints have probably changed forever. These communication problems can also result in loss of leads and, thus, revenues.
However, all’s not lost. Thanks to the rapid increase in digitalisation, all businesses now need is to get efficient Customer Relationship Management (CRM) software. A good CRM software can help make the process of customer communication easier, faster and also keep your team productive.
What is Customer Relationship Management (CRM) software?
A CRM is an online database that combines practices, strategies, and technologies that help businesses analyse and manage customer data and communication. CRM software aims to assist in improving customer communication and services and drive revenue growth.
How CRM Benefits Businesses
- Combines customer data such as past purchases and interactions to help provide better customer service
- Can help automate certain tasks such as emails and save your employees’ time
- Helps segment customers into categories for marketing and other purposes
- Better protection of data privacy
- Speeds up customer communications
Now that we know about the functions and benefits of CRM, the next step for you would be to decide which CRM software you should choose for your business activities. There are many CRMs out there with different functions that may or may not suit your business needs.
Therefore, we decided to make the task of choosing a CRM easier by listing the best CRM for every business in 2021 below. So, if you’re interested, keep on scrolling!
The Best CRM Software For Every Business In 2021:
1. Salesforce Sales Cloud (Web, Android, IOS)
Salesforce, with its many great features like third-party AppExchange, customisation options, and internal ecosystem, is at the top of our list. As mentioned, its unique number of features make it an efficient CRM for many businesses around the world.
Firstly, like any other good CRM in the market, Salesforce works just as efficiently on mobile devices, enabling you to log calls, respond to leads, check dashboards, and much more. No matter which company you’re running, it’s essential for your CRM software to work on mobile devices to ensure full efficiency by your teams.
Moreover, Salesforce also enables you to easily automate any business process with point-and-click simplicity. You can easily create workflows to guide sales agents through qualification conversations and recommend the next steps. You can also keep discounts and other deals moving forward in full swing with automated approvals!
Salesforce also enables your sales team to manage customer services to the best of their ability. You can combine customers’ activity history, key contacts, and internal account discussions. Other useful features of Salesforce include lead management, control of who has access to view and edit fields, pipeline and forecast management, and much more.
2. Pipedrive (Web, Android, IOS)
If you aim to find a CRM that is easy to operate, Pipedrive is the one for you! Although the CRM offers ample flexibility, it’s centred around helping salespeople sell. Firstly, Pipedrive offers sales-centred add-ons such as LeadBooster and Web Visitors. LeadBooster provides chatbot, forms, live chat, and prospecting capabilities.
All these features can help improve customer interactions and help your sales pipeline. Web Visitors, on the other hand, will provide real-time data on companies and other contacts, enabling you to search by size, keyword, industry, and other characteristics that fit your target audience by using a tracker code pasted into your website’s code.
Other features include the ability to automate repetitive administrative tasks and a Sales assistance that suggests the tasks your team should prioritise for the day by using Al. Moreover, Pipedrive offers customisable reports and interactive dashboards, privacy and security, and many other features that make it one of the best CRM software in the market, no matter what the nature of your business may be.
3. The Real Estate CRM
There is some CRM software that is centred around certain business types. One of such CRMs includes the Real Estate CRM. Although the CRM has been developed keeping the Real Estate industry and it’s needs in mind, it doesn’t mean it can’t be used by other businesses. At the end of the day, what matters are the features included in a CRM that make it the perfect fit for you.
This software – designed as a CRM for Real estate is one of the most flexible and easy-to-use CRMs in the CRM market. With this customisable platform, you can call your teams, may it be sales, marketing, or finance, a single database with all the needed powerful tools to attract more buyers for your business.
There are several features in the software that make it one of the most efficient CRMs. Firstly, you can get multi-dimensional reports instantly that combine information to forecast sales, get insight into valuable metrics such as marketing campaigns, sales trends, and team performance. Moreover, you can also monitor your Return on Investment (ROI) for every metric.
Other features include workflow automation, real-time analytics, 3rd APIs integration (enables you to integrate Gmail, Zoom, Twilio, Mailgun, Sendgrid with the Real Estate CRM), lead management, and customisation.
4. Nimble (Web, IOS, Android)
Nimble offers contact action lists, social tracking feature, and a Prospector engine that keeps your sales force at the top of their game. The UI is also designed in a manner that makes it easy and enjoyable to use.
Usually, employees need some training when getting starting with CRM software, but Nimble provides plenty of instructions throughout the UI. Particularly when you first sign up. So, you won’t have to coach every employee at all times for them to learn to operate this CRM.
Nimble also has everything you can ask for in a CRM – from activity tracking to data enrichment to contact management. It offers all the features you could ask for in a CRM. The dashboard in this CRM will show you a helpful summary of important daily reports such as social engagement and email tracking.
Moreover, it also helps you stay up to date with important customer data. For example, when you add a new contact, Nimble shows suggestions for LinkedIn and Twitter accounts so it can get you all the useful data such as work experience. This data will then be displayed in a Smart Summary.
Your contact’s social feeds will be displayed in the record, enabling you to interact with them at all times. This will enable your team to gather valuable information and can also help them in customer segmentation.
Other features include custom pipeline management, customer and lead management, assistance in marketing such as email tracking and templated emails.
Conclusion
There are several CRMs out there, each with its features and user flexibility. However, when choosing one for your business, always have a look at the feature a CRM has to offer. And choose one that best suits your companies’ and employees’ needs. We hope our list for the best 4 CRMs any business can use in 2021 helps find the right CRM software for your business needs!